B & K Accident Repair Centre
B & K is a car bodyshop in Coventry
The task was to:
* Build an aesthetically appealing responsive website
* Forms for lead generation required
* Include a gallery of pictures showing quality of work completed
* Simple to update and use themselves
* For ease of client use, WordPress was suggested and approved
* Full control of website provided to client
The overall aim was to:
* Improve local brand awareness
* Increase credibility by virtue of associations and client reviews
* Highlight industry technical standards achieved
The task was completed website within 4 weeks
Case Study Synopsis
The initial meeting gave us all the information we needed. Our initial design was drafted, was approved with a couple of minor changes. We then went on to build the website framework and generate the written content and graphics. As with all our web design builds we supplied login details to enable the client to review progress on a weekly basis. The copywritten content utilised the our extensive keyword research which enabled us to work out the ideal keywords to focus on to provide the best results for the client.
Once completed we set the site live. The site generates regular enquiries and exceeded the aims of the brief provided by the client
Mark from B&K had this to say….
Superb! We asked Glitterz to refurb our old, dated website, as it simply was not doing anything for us in any way. The new site looks modern and fresh, which was exactly what we wanted and best of all it generates regular B2B and B2C enquiries for us. Considering we had been spending a considerable amount on paper based advertising which was not as effective as it used to be, the investment on this new site has been money well spent.
This particular brief was a complete rebrand.
The client wanted to create a professional brand, which was to be used throughout the online and offline marketing. In terms of the website the client wanted a fresh, responsive design, which would also be effective for lead generation.
The remit entailed:
* Design a new brand style
* Create relevant offline elements such as business stationery
* Create the website with lead generation in mind
* Increase credibility through client reviews & Industry associations
* Copywritten content based on lead funnel style
Rebrand was completed within 6 weeks
Case Study Synopsis
We discussed the style of rebrand style to give us an overall feel of the client requirements. The aim of the rebrand was to create a synergy between both offline and online content. We created the brand style, typography, colour scheme and then created the website.
The website content was copywritten to incorporate the style requested and with simple imagery and a responsive slider, the completed project went live within the agreed 6 week period. Due to the fact that the site, brand and domain name were new and the client wanted quick results we suggested an inexpensive PPC (Pay per click) campaign to get things moving, which has worked very well, with over £10,000 of business obtained within 3 weeks.
Steve from Bathroom Dreams said about the project….
Glitterz delivered exactly what we were looking for. The rebranding looks professional and the website is performing exactly as we wanted. In terms of the tasks, Glitterz were professional and open in every way which was a pleasant change from other organisations we have dealt with in the past. The website delivers highly targeted leads which has already brought in a considerable amount of business.